E-commerce Platform Redesign
Redesigned the user experience for a major e-commerce platform, resulting in 35% increase in conversion rates.
The Challenge
The client's e-commerce platform was experiencing high cart abandonment rates and poor mobile conversion. The existing UI was cluttered, navigation was confusing, and the checkout process was cumbersome, leading to frustrated users and lost sales.
The Approach
I began with a comprehensive audit of the existing platform, identifying pain points and opportunities for improvement. Working closely with the UX team, we conducted user interviews and usability testing to understand customer needs. Based on these insights, I developed a new component architecture using React and TypeScript that emphasized simplicity, performance, and accessibility.
The Solution
The redesigned platform featured a streamlined product browsing experience, simplified navigation, and a multi-step checkout process that reduced friction. I implemented a responsive design system using Tailwind CSS that ensured a consistent experience across devices. Performance optimizations included code splitting, lazy loading, and image optimization, resulting in a 40% improvement in page load times.
Results
- 35% increase in conversion rates
- 28% reduction in cart abandonment
- 40% improvement in page load performance
- 52% increase in mobile transactions
- Positive user feedback on the simplified checkout process
Technologies Used
Client Testimonial
"The redesigned platform has transformed our business. Not only did we see immediate improvements in conversion rates, but the codebase is now much easier to maintain and extend."
Sarah Johnson
CTO, RetailGiant Inc.